Brand value is the monetary worth of your brand, if you were to sell it. If your company were to merge or be bought out by another business, and they wanted to use your name, logo, and brand identity to sell products or services, your brand value would be the amount they would pay you for that right. This is market-based brand value.
Now, 133 years later, 94% of the world’s population recognizes the Coca-Cola brand. And it’s no wonder they do: Between 2014–2020 alone, Coca-Cola spent an annual average of $4 billion on worldwide marketing. Keep reading to find out how aggressive brand marketing, cultural influence, and a famous war with an up-and-coming competitor
In fact, if you’re like 94% of the world’s population, you probably recognize Coca-Cola based on the logo alone (even without the iconic swooping brand name). This instant brand recognition is representative of Coca-Cola’s massive influence on our cultural zeitgeist and shows that the brand, which has been growing its name for over aThe Coca-Cola Company is an American multinational corporation founded in 1892, best known as the producer of Coca-Cola. The drink industry company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500Coca‑Cola Consolidated, Inc., a Delaware corporation (together with its majority-owned subsidiaries, “Coca‑Cola Consolidated,” the “Company,” “we,” “us” or “our”), distributes, markets and manufactures nonalcoholic beverages in territories spanning 14 states and the District of Columbia. . 277 161 476 27 348 116 238 113